Your Back Office Is the Engine

Give it the fuel it needs

Welcome to the JackQuisitions newsletter,

It’s commonplace for home service owners to spend their early years in the field. This isn’t an entirely bad idea—it provides the opportunity to understand how the work is done—but at some point, you must shift your attention to the back office.

This is when real growth happens.

Missed Calls are Missed Opportunities

Every missed call is lost revenue. A customer ready to book. A big install waiting to be sold. A repeat client who won’t try again.

That’s why more home service companies are switching to Quo, the AI-powered communication platform built for contractors who can’t afford to miss a lead.

Here’s what Quo does for you:

  • Stay organized. Every call, text, recording, and note lives in one shared workspace.

  • AI that works for you. Get instant summaries, transcripts, and next steps without writing a word.

  • Full context. Your team sees the full conversation history before picking up the phone.

Real results:

Pink’s Windows first tested Quo at their Austin location. After seeing their team save over 375 hours every week, they expanded it to all 75+ franchises. Calls are faster, smarter, and fully tracked.

If you’re tired of letting opportunity slip through the cracks, now’s the time to act.
Get 20% off your first 6 months. 

PS: Quo will port your number at no extra charge.

Ready For Your Next Acquisition?

Check out these acquisition opportunities that caught my eye this week:

The Real Growth Lever Isn’t in the Field

Most home service owners spend their early years buried in the field. Every call feels urgent. Every broken truck or upset customer pulls attention away from the bigger picture. You stay busy, but you don’t really build.

The real growth lever isn’t out there on jobs. It’s in your office.

When you start tightening the systems that drive your business, not just the work that delivers it, everything changes.

Your Back Office Is the Engine

A strong office multiplies every dollar you spend.
A weak one leaks it.

The office controls your:

  • Booking Rate: How many calls actually turn into jobs.

  • Speed to Lead: How fast your team answers new opportunities.

  • Customer Acquisition Cost: How efficiently you turn marketing into paying work.

If you improve those three metrics by even 10 to 20 percent, your bottom line grows faster than adding another truck ever could.

Why Most Shops Stall

Owners get trapped in reaction mode. They fix what is loudest, not what is most valuable.
Common traps include:

  • Running the phones reactively instead of tracking performance.

  • Letting CSRs handle calls without scripts or scorecards.

  • Spending more on ads without knowing how many booked jobs come from each source.

  • Focusing on production over process.

That cycle burns energy without building equity.

How to Shift from Field to Office

You cannot scale what you do not measure. Start here:

  1. Track Every Lead. Use a simple sheet or CRM to log where calls come from, how long they take to answer, and whether they book.

  2. Record and Review Calls. Pick two calls a week and listen with your team. Identify what builds trust and what loses it.

  3. Set Response Targets. Calls answered within 20 seconds. Texts replied to within 5 minutes. Leads never left hanging.

  4. Audit Your Follow Up. Every unbooked estimate should have a clear, automated sequence of texts and calls.

  5. Calculate Cost per Job. Know what you pay to acquire a booked job across every channel. Cut what does not convert.

These are simple habits, not massive overhauls. But they create consistency, and consistency compounds.

The Shift That Builds Real Scale

Growth does not come from working harder in the field. It comes from building a system that works even when you are not in the truck.

The companies that win are the ones that treat their back office like a performance department. Every lead, every call, every booking tracked and improved.

Once you run the office like a machine, the field becomes easier to manage. Jobs flow smoother, techs stay booked, and customers stay loyal.

That is how you turn a busy operation into a scalable business.

Tell Me What You’re Thinking

Are you currently spending more time in the field or on improving your back office operations?

Share your feedback with me on X or LinkedIn.

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Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.

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